“Success is not the key to happiness. Happiness is the key to success….”
Fragid The Brand From Humble Beginnings: The Story of a Premium Activewear Brand
Back in 2019, in a modest apartment with peeling wallpaper and a second-hand sewing machine, a dream was quietly being stitched into reality. It wasn’t flashy. There were no investors, no PR buzz, and certainly no Instagram-worthy studios. Just long nights, rolls of budget fabric, and a deep belief that activewear could be both high-performance and fashion-forward.
The brand — now known as one of the leading names in premium activewear — started without the bells and whistles most startups dream of. It was born from a passion for movement and a frustration with what the market offered at the time. Everything felt either too sporty or too stylish, never both. So its founder, a self-taught designer juggling a day job and freelance gigs, began crafting pieces that felt good, looked sleek, and moved with the body.
Each item was handmade, sold through word of mouth, and modeled by friends in borrowed gym studios. The first “collection” was just five pieces: a pair of leggings, two tops, a zip-up jacket, and a sports bra — all made with more love than luxury. The designs were tested in real workouts, refined with real feedback, and shipped out with handwritten thank-you notes.
Slowly, the brand gained traction. Fitness instructors began to wear it. Boutique gyms took notice. Influencers started tagging the pieces — not because they were paid, but because they genuinely loved them. The brand’s commitment to quality, fit, and clean aesthetics began to speak for itself.
By 2021, what began on a shoestring budget had transformed into a recognizable name in the world of premium activewear. Production scaled. A small team was hired. The brand’s first flagship store opened, yet the ethos remained the same: high-quality pieces designed with purpose, built for movement, and grounded in authenticity.
Today, the brand stands as a testament to what grit, creativity, and a clear vision can achieve — proof that big things often start small, with quiet determination and a lot of hustle behind the seams
About Our Products
We make unique premium goods. We try to put the soul into our products. We would like to convey to you the warmth of our hearts. We are committed to delivering the highest quality products that uphold our dedication to craftsmanship.
Our lineup include Hoodies, Sports bras, Leggings and more.
